Master's Degree in Business Administration, Specialization in Strategic Marketing.

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Master of Business Administration, Major in Strategic Marketing.”

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Modality: ONLINE (synchronous and asynchronous).

Purpose

The MBA in Strategic Marketing seeks that the student develops skills and competencies to integrate the fundamental concepts linked to the emerging system of thought in action and management of Marketing, within the framework of a strategic direction with an integrative approach in business organizations and the different processes, techniques and tools that can be useful for their effective management, achieving the pedagogical articulation of theoretical foundations and practical cases within the space of application of a Marketing management.

Admission Requirements

Professional degree, issued by a national or foreign university education institution.

Certified transcripts of studies (only for applicants with unfinished master’s degree studies who wish to obtain transfer of academic credits for recognition of studies completed at other universities).

Identity document from the country of origin (citizenship card or passport for foreign citizens).

Proof of payment of admission and registration fees.

Graduate Profile

The graduate of the Master in Business Administration with a specialization in Strategic Marketing is an ethical and responsible professional, specialized in maximizing the value of business through innovative solutions and adjusted to the standards, using advanced technologies in corporate finance and risk management. Among them:

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Ethics and responsibility: Act with honesty, fairness and equity, aware of corporate, social and environmental responsibility.

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Innovation and technology: Uses advanced financial models and applications for portfolio management, treasury and risk assessment.

Curriculum
Basic Professional Area
(8 Courses / 24 HC)

01

MBA Fundamentals

02

Management leadership

03

Management information systems

04

Operations management

05

Marketing management

06

Management accounting

07

MBA Final Project

08

Strategic programming techniques

Specialization:
"Strategic Marketing"
(4 Courses / 12 HC)

01

Introduction to the strategic business management environment

02

Strategic marketing management

03

Mixed marketing and service management

04

Strategic development of e-marketing

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.