Bachelor's Degree in Business Administration, mention in Marketing and Management of Tourism Services.

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Bachelor of Science in Business Administration, Major in Marketing and Management of Tourism Service.”

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Modality: ONLINE (synchronous and asynchronous)

Purpose

The Bachelor’s Degree in Business Administration, mention in Marketing and Management of Tourism Services aims to provide students with skills and abilities aimed at the administration of tourism companies with a comprehensive preparation of quality based on proactive values, with leadership and knowledge of new trends in international tourism to develop practical and scientific applications in relation to the strategic needs of tourism companies and organizations, facing the challenges of globalization and strengthening the competitiveness of multinational tourism supply.

Admission Requirements

Present a high school diploma, GED or proof of high school education.

Certified transcripts of studies (only for applicants with unfinished undergraduate studies and who wish to obtain transfer of academic credits for recognition of studies completed at other universities).

Identity document from the country of origin (citizenship card or passport for foreign citizens).

Proof of payment of admission and registration fees.

Graduate Profile

This professional graduates with skills to manage and promote tourism services, creating sustainable projects that value and conserve resources, understanding the socioeconomic environment.

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Knowledge in tourism project management, promotion and sales with a focus on sustainability.

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Evaluation and execution of tourism projects under sustainable tourism policies.

Curriculum
General Education
(12 Courses / 36 HC)

01

Fundamentals and Technologies of Distance Learning Systems (Basic Professional Area)

02

University Composition I

03

College Algebra I

04

Critical Thinking

05

College Algebra II

06

Environmental Sciences

07

Art History

08

Statistics

09

Biology

10

Psychology

11

Oral Communication

12

Sociology

Basic Professional Area
General Education
(23 Courses / 69 HC)

01

Accounting Principles

02

Principles of Microeconomics

03

Cost Accounting

04

Business Fundamentals

05

Business Law

06

Finance

07

Management Principles

08

Financial Management

09

Accounting for Managerial Decision Making

10

Introduction to Ethics

11

E-Commerce

12

Human Resources Management

13

Marketing Principles

14

Organizational Behavior

15

Business Ethics

16

Sales Management

17

Strategic Management

18

Research methods

19

International Business

20

Leadership and Strategic Planning

Specialization:
"Marketing and Management of Tourism Services"
(5 Courses / 15 HC)

01

Introduction to Tourism

02

Tourism Destination Management

03

Strategic Planning

04

Tourism Promotion

05

Communication and Public Relations

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.