D. in Business Administration, Marketing

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Doctor of Business Administration, Marketing.”

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Modality: ONLINE (synchronous and asynchronous)

Purpose

To train researchers in marketing, who contribute added value to the economic fabric of society based on knowledge that allows progress in business practices, towards actions that result in greater efficiency in companies and organizations, from the implementation and research of new and innovative marketing techniques.

These researchers must also be capable of providing the scientific community with contributions that translate into quality publications, so that the investment made in their training not only benefits the productive fabric, but also contributes to the advancement of academic knowledge. Doctoral studies will guarantee, as a minimum, the acquisition of the basic competencies of competence qualification.

Entry Profile

Master’s degree from a U.S. state-approved or government-recognized university, or an equivalent degree from a university outside the U.S., duly legalized and apostilled.

Submit official transcripts from the university where the master’s degree was awarded.

Submit an updated curriculum vitae, identity documents and proof of payment of registration fee.

Submit a research protocol on a topic related to the doctoral program you aspire to study.

Graduate Profile

Graduates of this PhD will be qualified to manage marketing in a globalized world, with a focus on research as a fundamental strategic element. In addition, they will possess advanced knowledge in the area, scientific skills and ethical attitudes.

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Generation of scientific knowledge in marketing, management and monitoring of research teams, approaching innovative solutions.

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Professional ethics, sensitivity to business issues, social commitment, leadership and responsibility in their professional development.

List of Subjects
(21 Courses/81 HC)

01

Data research and insight

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Strategic elements of the interactive media plan

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Identification of emerging market elements with good performance

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Electoral political marketing models

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Research case study on the promotional marketing method

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Performance marketing research case study

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Search Engine Marketing Research Case Study

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Social Media Marketing Research Case Study

09

International investment management methods

10

Customs management methods

11

Methods of international finance

12

Business methods, philosophy and ethics

13

International business cooperation models

14

Emerging economy models 4.0

15

International business strategy models

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Models for competitive production strategies

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Rebranding models for international markets

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Thesis development seminar I

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Thesis Development Seminar II

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Thesis development seminar III

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Dissertation Doctoral Thesis I

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Dissertation Dissertation II

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Dissertation Doctoral Thesis III

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.