Bachelor's Degree in Digital Journalism, specializing in Digital Communications Management.

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Bachelor of Science in Digital Journalism, Major in Advertising and Public Relations.”

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Modality: ONLINE (synchronous and asynchronous)

Purpose

This program provides the student with skills and abilities to visualize managerially the basic concepts required to start and maintain a digital venture, pointing out risks and opportunities that any business unit aspiring to lead a Web initiative may encounter.

The program addresses the purposes pursued by promoters, investors, sponsors, operators and followers, how they materialize in the network and how they are expressed in the main business models.

Admission Requirements

Present a high school diploma, GED or proof of high school education.

Certified transcripts of studies (only for applicants with unfinished undergraduate studies and who wish to obtain transfer of academic credits for recognition of studies completed at other universities).

Identity document from the country of origin (citizenship card or passport for foreign citizens).

Proof of payment of admission and registration fees.

Graduate Profile

This professional understands digital dynamics, applying strategic principles in digital projects, and has the skills to identify audience requirements, traffic, interaction, technical aspects, content and profitability.

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Application of strategic principles in digital projects.

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Identification of audience, traffic and interaction requirements in digital spaces.

Curriculum
General Education
(12 Courses / 36 HC)

01

Fundamentals and Technologies of Distance Learning Systems (Basic Professional Area)

02

University Composition I

03

College Algebra I

04

Critical Thinking

05

University Composition II

06

College Algebra II

07

Environmental Sciences

08

Art History

09

Statistics

10

Biology

11

Psychology

12

Oral Communication

Basic Professional Area
General Education
(24 Courses / 72 HC)

01

Entrepreneurial Journalism

02

Intercultural Relations

03

Communications Research Methods

04

Advanced Computer Animation

05

Media Law

06

Network Technologies

07

Information age and society

08

Television and Production Reports

09

Multimedia technology

10

Democracy, New Media and the Internet

11

Digital Storytelling Basics

12

Journalism and Multimedia Practice

13

Digital Narratives

14

Professional problems in ICT

15

Business Journalism and Global Economics

16

Fundamental Issues in Journalism

17

Graphic Design for Online and Print

18

Historical Perspectives on Journalism

19

Ethics of Journalism

20

Writing for Online Media

21

Journalism, Society and Citizen Journalist

22

Digital Content Management

23

Digital Journalism Capstone

24

Digital Image and Manipulation

Specialization:
"Digital Communications Management"
(5 Courses / 15 HC)

01

Knowledge Management in the Digital Environment

02

Fundamentals of Digital Communications and Social Networking

03

Digital Communication Projects

04

Production of audiovisual effects for digital media

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.