Doctor of
Business Administration
- 120 Credit Hours (CH)
- 100% Online (Asynchronous + Synchronous)
- Spanish
Transforming Creative Insights into Real World Innovation Through Rigorous Research
This action-driven program redefines innovation by teaching aspiring innovators to transform raw creative hunches into viable, real-world solutions and connect with organizations that can bring them to life. Through a research-centered approach that turns modern challenges into strategic opportunities, students undergo two comprehensive course sequences focusing on entrepreneurship and innovation literature alongside advanced research methodologies. By mastering these core disciplines, participants develop the essential skills required to identify compelling organizational questions, apply theory to predict outcomes, design robust projects to test validity, and utilize high-level statistical tools to analyze data effectively for publication in leading management journals.
Majors in:
- Marketing
- Entrepreneurship
Admission Requirements for the Doctoral Program
Applicants seeking admission to the doctoral program must submit the required documentation to ensure student retention and the successful achievement of established academic objectives.
- Official transcripts and a Master's degree awarded by a recognized U.S. institution or its duly legalized foreign equivalent.
- A copy of a government-issued photo ID and a recent front facing photograph with a white background and without eyeglasses.
- Submission of an updated curriculum vitae alongside a comprehensive research protocol related to the doctoral program topic.
- Completed application form accompanied by the corresponding official proof of enrollment fee payment.
Curriculum Structure
Those responsible for managing the field of marketing application face a globalized world in continuous change, driven by the influence of information and communication technologies. Consequently, the research function plays a renewed role as a fundamental strategic element for satisfying societal needs worldwide
Advanced Information Gathering
Mastery of advanced techniques to efficiently gather information and utilize key sources of managerial knowledge regarding both marketing and entrepreneurship environments.
Theoretical and Methodological Frameworks
Comprehensive development of the essential conceptual elements, methodologies, and analytical protocols required for the successful progression of high level Doctoral Dissertation research.
Knowledge Generation and Presentation
The professional creation of original knowledge within the chosen field of specialization accompanied by formal procedures for presenting academic progress in scientific environments.
General Education and Required Core Courses
A Bachelor’s degree is a university credential that not only certifies mastery of a specific field of study but also represents a comprehensive and multidisciplinary education. It prepares graduates to navigate the challenges of the professional world effectively.
General Education (12 Courses / 36 CH)
Click on each tab to learn about the official courses of the program
Major in:
Finance
A graduate with a Bachelor of Science in Business Administration, Major in Finance is a well-rounded professional, equipped for strategic management and economic decision-making in global environments. Their profile combines strong organizational leadership with specialized competencies in banking, international investments, and corporate finance. These graduates master the tools necessary to optimize resources, evaluate market risks, and drive business growth, integrating the ethical and competitive vision required to operate successfully in the international financial sector.
Major in:
General Administration
A graduate with a Bachelor Science in Business Administration, Major in General Administration is equipped to lead management, research, and innovation within organizations, optimizing resources through a culture of excellence. These professionals possess core competencies in management, leadership, and team coordination aimed at resource optimization and enhancing organizational competitiveness in both national and international markets. They effectively manage information to address changing conditions in a timely manner, proactively identifying and resolving problems or organizational “pain points.”
Major in:
Human Talent Management
A graduate with a Bachelor of Science in Business Administration, Major in Human Talent Management is a strategic professional focused on maximizing an organization’s most valuable asset: its human capital. Their profile combines solid management training with specialized competencies in labor relations, organizational behavior, and personnel administration. These graduates are equipped to lead corporate culture, manage conflicts, and align talent development with business objectives, promoting productive and ethical work environments within a global context.
Major in:
Banking and Financial Institutions
A graduate with a Bachelor of Science in Business Administration, Major in Banking and Financial Institutions is a highly skilled professional prepared for strategic management within the financial system. Their profile combines technical mastery of regulatory frameworks for financial and governing entities with the analytical capacity to manage credit underwriting processes and mitigate credit and operational risks. Furthermore, they integrate key management competencies, utilizing leadership and negotiation tools alongside modern marketing approaches to lead teams, acquire clients, and ensure the sustainability and profitability of the financial organization.
Major in:
Marketing and Management of Tourism Services
A graduate with a Bachelor of Science in Business Administration, Major in Marketing and Management of Tourism Services is a strategic professional capable of leading development and competitiveness within the tourism sector. Their profile integrates mastery of business administration with specialized competencies in destination management and strategic service planning. Utilizing modern tourism promotion, communication, and public relations techniques, these graduates are empowered to position brands, design high-value experiences, and lead tourism organizations with an innovative approach oriented toward the global market.
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