Bachelor's Degree in Digital Journalism with a Major in Advertising and Public Relations

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Bachelor of Science in Digital Journalism, Major in Advertising and Public Relations.”

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Modality: ONLINE (synchronous and asynchronous).

Purpose

The Bachelor’s Degree in Digital Journalism, mention in Advertising and Public Relations seeks that students develop skills and abilities to exercise their professional activity in functions of creativity, design, production, management, account management, media planning and research in the areas of consumer, market audiences and audiences.

Admission Requirements

Present a high school diploma, GED or proof of high school education.

Certified transcripts of studies (only for applicants with unfinished undergraduate studies and who wish to obtain transfer of academic credits for recognition of studies completed at other universities).

Identity document from the country of origin (citizenship card or passport for foreign citizens).

Proof of payment of admission and registration fees.

Graduate Profile

This professional is qualified to work in advertising creation, strategic communication planning, management of advertising companies and public relations, management of corporate and institutional communication, brand consulting, design and art direction, image consulting, production of advertising spots and market research.

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Skills in advertising creation, communication management and public relations.

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Brand consulting, art design and market research.

Curriculum
Basic Professional Area
(8 Courses / 24 HC)

01

Art History

02

Biology

03

University Writing I

04

University Writing II

05

Environmental science

06

College Algebra I

07

College Algebra II

08

Critical thinking

09

Psychology

10

Sociology

11

Oral communication

12

Statistics

Basic Professional Area
General Education
(24 Courses / 72 HC)

01

Entrepreneurial journalism

02

Intercultural Relations

03

Research methods in communications

04

Advanced computer animation

05

Media law

06

Network technologies

07

The information age and society

08

Reporting and television production

09

Multimedia technology

10

Democracy, new media and the Internet

11

Fundamentals of digital storytelling

12

Journalism and multimedia practice

13

Digital narratives

14

Professional issues in ICT

15

Economic journalism and global economy

16

Fundamental issues in journalism

17

Graphic design for Internet and print media

18

Historical perspectives on journalism

19

Ethics of journalism

20

Writing for online media

21

Journalism, society and citizen journalists.

22

Digital content management

23

Digital journalism final project

24

Digital imaging and manipulation

Specialization:
Advertising and Public Relations"
(5 Courses / 15 HC)

01

Strategic Public Relations

02

Public relations: advanced practices and case studies

03

Marketing in the digital society

04

Advertising Campaigns and Events

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.