Master's Degree in Digital Innovation, Mention in Planning and Management of Entrepreneurial Projects

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Upon completion, you will earn an OFFICIAL NORTH AMERICAN DEGREE IN “Master of Science in Digitalization, Major in Business Project Planning and Management.”

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Modality: ONLINE (synchronous and asynchronous).

Purpose

This program aims to develop the competencies and skills to perform the functions of planning and management of innovation business projects, applying digital-based tools that promote effective and efficient organizational management, coupled with the temporality imposed by information and communication technologies in today’s world of work.

All of the above with a view to deepening the necessary actions to implement innovation, from the idea and conceptualization, to its commercialization and measurement of results.

Admission Requirements

Present a high school diploma, GED or proof of high school education.

Certified transcripts of studies (only for applicants with unfinished undergraduate studies and who wish to obtain transfer of academic credits for recognition of studies completed at other universities).

Identity document from the country of origin (citizenship card or passport for foreign citizens).

Proof of payment of admission and registration fees.

Graduate Profile

The graduate of the Master in Digital Innovation, Mention in Planning and Management of Business Projects, is able to plan and manage innovative business projects using digital tools. They have skills to implement and market innovations, and analyze the strengths and weaknesses of digitization in the current workplace.

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Skills and Competencies: Project planning and management, use of digital tools, analysis of digitalization, implementation and commercialization of innovations.

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Additional Capabilities: Understanding of information and communication technologies, digital transformation skills, and analysis of opportunities and threats in digitization.

Curriculum
Basic Professional Area
(8 Courses / 24 HC)

01

Digital Media I: Principles and Practice of Design

02

Global Marketing: Leveraging Digital Technology

03

Digital Media II: Project Management

04

Digital Media Market Research

05

Impact of Digital Innovation in the Media

06

Mobile Applications

07

Society and Digital Media

08

Social network analysis

Specialization:
"Business Project Planning and Management"
(4 Courses / 12 HC)

01

Business ethics and social responsibility

02

Media history and analysis: perspectives

03

Digital legal environment

04

Digital fundamentals

You are one step away from strengthening your professional career.

GUARANTEED RESPONSE IN LESS THAN 24 HRS.